WordPress has been around since 2003 and is
the most popular blogging software. Over the last few years, WordPress has also become the content management software of choice for
non-blogging websites. Here are the top reasons why WordPress is so popular
and why you might want to consider switching to a WordPress platform for your
organization's website.
1. Ease of Use
WordPress is very easy to use and has an
intuitive interface. Adding new pages, blog posts, images, etc. on a
regular basis is a breeze and can be done quickly. Because the technology
is so simple, time spent on formatting is greatly reduced.
2. Manage Your Website from Any
Computer
Wordpress is browser-based. You can login
from any Internet connected computer and manage your site.
3. No HTML Editing or FTP Software
Required
Wordpress is a self-contained system and does
not require HTML editing software (such as Adobe Contribute or Dreamweaver).
You can create a new page or blog post, format text, upload images (and edit
them), upload documents, video files, image galleries, etc. all without the
need for additional HTML or FTP software.
4. Search Engines Love Wordpress Sites
The code behind Wordpress is very clean and
simple, making it easy for search engines to read and index a site’s content.
In addition, each page, post, and image can have its own Meta tag keywords,
description, and title, and be optimized for specific keywords, allowing for
very precise search engine optimization. You can also use tags to further
enhance your search engine optimization efforts.
5. You Have Control of Your Site
No more waiting for your web designer to make
simple updates to your site. With Wordpress, you have control of nearly every
aspect of your site and can easily make those simple updates yourself.
6. The Design of Your Website is 100%
Customizable
Wordpress acts as the engine for your
website. The look and feel of the site can be 100% customized so your brand can
shine through on your site and provide a unique experience to your visitors.
7. A Blog is Built-in and Ready to Go
Since Wordpress was originally created as a
blogging platform, blogging capabilities are built-in and are easy to
integrate, if desired. Setting up RSS / email subscriptions to your blog,
commenting capabilities, and automatically adding the most recent blog posts to
other pages of the site (your home page, for example) are also very simple to
set-up, and help to extend your company’s reach and make your site more dynamic
and interactive.
8. Extend the Functionality of Your
Site with Plugins
Want to add an event calendar, video gallery,
Twitter Feed, Facebook Fan Box, and more to your site? WordPress makes this
possible with plugins, most of which are free or very reasonably priced.
9. Your Site Can Grow as Your Business
Grows
WordPress sites are very scalable. You can
have hundreds of thousands of pages or blog posts on your site and the
performance of the site will not be compromised in the least.
