Search Engine Optimization |
Submission to major search Engines and directories
Nobody will notice your website until
you submit it to Google as it is the most popular search engine on the
Internet. Apart from Google, Bing, AOL, and Ask. Com is few other important
search engines. You should also submit your website to major internet
directories for more exposure and traffic. Dmoz, Wikiweb, Linkbook, Wikidweb,
etc are some of the good web directories.
Google Webmaster is a set of tools
which lets you manage the online presence of your website and provides valuable
data. It shows search queries, crawl status, links, sitemap, and much other
important data through which you can improve the look and performance of your
website on Google search. Webmaster also alerts you through message when something
goes wrong in your website. Similarly, Bing Webmaster is also an important
tool.
Obviously you would want to capture
every single detail of your customers to optimize your website and services
accordingly. Google Analytics is an important tool for visitor analysis. It
provides you the detailed report on the performance of your website including
in-depth analysis of your visitors. It is a free service of Google so create
your account here.
Sitemap is an essential SEO technique
which optimizes a website for search engines. A sitemap helps both search
engine and visitors to understand the navigation and content of your website.
It increases the visibility of a website leading to more exposure and traffic.
Keep a sitemap on your website for visitors and submit one to webmasters for
crawling and indexing. You can create a sitemap using online tools and
resources. Click here to generate your sitemap.
Robot. Txt file communicates with the
search engine robots and instructs them how to use a website. For example,
there may be some sections of your website you may not want to be crawled by
Google so you create a robot. Txt file. This is a very critical function and if
used incorrectly may cause the restriction on crawling leading to loss of traffic
and ranking.
Everyone hates slow loading sites. If
your website takes more than 3 seconds to load you will lose a significant
amount of traffic and bounce rate will be always high. Most of the web
users are impatient and have endless options so they will not wait for your
website to load, they will simply go to your competitors. Heavy image and
videos, bulky coding JavaScript errors, and massive use of flash often slow
down your website.
Search engine is the main source of
traffic. People search information through various keywords and visit websites
which come on the top, so there is always huge competition on primary keywords.
One of the most important SEO tasks is to choose a set of relevant keywords and
apply wisely on your website. You can use Google Keyword Planner to analyze the
keywords of your industry. Once you have chosen keywords apply them in Title
Tag, Meta Description and h1 tag of your content for better visibility.
Since a large number of people user
smartphone and tablets to surf the internet, it is wise to create a mobile
responsive website. Mobile is easy to carry and convenient to use so
people prefer mobile internet. Modern smartphones have empowered users to access
most of the desktop feature on small screens, for instance, one can pay bills,
book tickets, transfer money and many other things through smartphone.
Social
media is a big source of traffic for your website after search engine. Millions
of people use social media sites like Facebook, Twitter, and LinkedIn in their
daily lives. You can convince them to visit your website and convert into
customers through right social media strategy. Social media has massive
potential to multiply the revenue of your website. Create an account on major
social media websites, post useful content and engage with other people to
increase the profitability of your website.
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