Monday, 25 January 2016

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Digital Marketing

Search Engine Optimization

After creating a website, you may want to optimize it to search engines so that your website is visible on the Internet and get massive traffic. The Internet is already flooding with millions of websites and there is a stiff competition for people attention. In this situation, SEO is a must to do activity to establish your website on the Internet and earn a good reputation. This blog lists down the important SEO checklist and a guide on how to do them.
Submission to major search Engines and directories
Nobody will notice your website until you submit it to Google as it is the most popular search engine on the Internet. Apart from Google, Bing, AOL, and Ask. Com is few other important search engines. You should also submit your website to major internet directories for more exposure and traffic. Dmoz, Wikiweb, Linkbook, Wikidweb, etc are some of the good web directories.
Google Webmaster is a set of tools which lets you manage the online presence of your website and provides valuable data. It shows search queries, crawl status, links, sitemap, and much other important data through which you can improve the look and performance of your website on Google search. Webmaster also alerts you through message when something goes wrong in your website. Similarly, Bing Webmaster is also an important tool.
Obviously you would want to capture every single detail of your customers to optimize your website and services accordingly. Google Analytics is an important tool for visitor analysis. It provides you the detailed report on the performance of your website including in-depth analysis of your visitors. It is a free service of Google so create your account here.
Sitemap is an essential SEO technique which optimizes a website for search engines. A sitemap helps both search engine and visitors to understand the navigation and content of your website. It increases the visibility of a website leading to more exposure and traffic. Keep a sitemap on your website for visitors and submit one to webmasters for crawling and indexing. You can create a sitemap using online tools and resources. Click here to generate your sitemap.
Robot. Txt file communicates with the search engine robots and instructs them how to use a website. For example, there may be some sections of your website you may not want to be crawled by Google so you create a robot. Txt file. This is a very critical function and if used incorrectly may cause the restriction on crawling leading to loss of traffic and ranking.

Everyone hates slow loading sites. If your website takes more than 3 seconds to load you will lose a significant amount of traffic and bounce rate will be always high.  Most of the web users are impatient and have endless options so they will not wait for your website to load, they will simply go to your competitors. Heavy image and videos, bulky coding JavaScript errors, and massive use of flash often slow down your website.
Search engine is the main source of traffic. People search information through various keywords and visit websites which come on the top, so there is always huge competition on primary keywords. One of the most important SEO tasks is to choose a set of relevant keywords and apply wisely on your website. You can use Google Keyword Planner to analyze the keywords of your industry. Once you have chosen keywords apply them in Title Tag, Meta Description and h1 tag of your content for better visibility.
Since a large number of people user smartphone and tablets to surf the internet, it is wise to create a mobile responsive website.  Mobile is easy to carry and convenient to use so people prefer mobile internet. Modern smartphones have empowered users to access most of the desktop feature on small screens, for instance, one can pay bills, book tickets, transfer money and many other things through smartphone.
Social media is a big source of traffic for your website after search engine. Millions of people use social media sites like Facebook, Twitter, and LinkedIn in their daily lives. You can convince them to visit your website and convert into customers through right social media strategy. Social media has massive potential to multiply the revenue of your website. Create an account on major social media websites, post useful content and engage with other people to increase the profitability of your website.


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