Showing posts with label Google's 200 Ranking Factors. Show all posts
Showing posts with label Google's 200 Ranking Factors. Show all posts

Thursday, 26 May 2016

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Google's 200 Ranking Factors Part - 3 (Page Level Factors)

You already know that Google uses 200 ranking factors in their algorithm for Page Ranking & I already gives you the Factors about the “Domain Level Factors” and "Site Level Factors".
Let’s again revise the main Factors which effects Google ranking: 
  • Domain Factors
  • Page-Level Factors
  • Site-Level Factors
  • Back link Factors
  • User Interaction
  • Social Signals
  • Brand Signals
  • On-Site Web Spam Factors
  • Off Page Web Spam Factors

Now let's talk on the "PAGE LEVEL FACTORS" in this Google's 200 Ranking Factors: The Complete List Part – 3.


Google Page Level Factors

PAGE LEVEL FACTORS

1. Keyword in Title Tag:

          Title tag is a webpage’s second most important part of content (besides the content of the page) and therefore sends a strong on-page SEO signal.

2. Title Tag Starts with Keyword:

          According to Moz data, title tags that starts with a keyword tend to perform better than title tags with the keyword towards the end of the tag.

3. Keyword in Description Tag:

          Another relevancy signal which is not especially important now, but still makes a difference.

4. Keyword Appears in H1 Tag:

          H1 tags are a “second Title tag” that sends another relevancy signal to Google.

5. Keyword is Most Frequently Used Phrase in Document:

          Having a keyword appear more than any other likely acts as a relevancy signal. But there is also a concept of Keyword Density comes.

6. Content Length:

          Content with more words can cover a wider breadth and are likely preferred to shorter superficial articles. SERPIQ found that content length correlated with SERP position.

7. Keyword Density:

          Although not as important as it once was, keyword density is still something Google uses to determine the topic of a webpage. But going overboard can hurt you.

8. Latent Semantic Indexing Keywords in Content (LSI):

          LSI keywords help search engines extract meaning from words with more than one meaning (Apple the computer company vs. the fruit). The presence/absence of LSI probably also acts as a content quality signal.

9. LSI Keywords in Title and Description Tags:

          As with webpage content, LSI keywords in page meta tags probably help Google discern between synonyms. May also act as a relevancy signal.

10. Page Loading Speed via HTML:

          Both Google and Bing use page loading speed as a ranking factor. Search engine spiders can estimate your site speed fairly accurately based on a page’s code and file size.

Google's 200 Ranking Factors : Part - 1 Domain Level Factors

11. Duplicate Content:

          Identical content on the same site (even slightly modified) can negatively influence a site’s search engine visibility.


12. Rel=Canonical:

          When used properly, use of this tag may prevent Google from considering pages duplicate content.

13. Page Loading Speed via Chrome:

          Google may also use Chrome user data to get a better handle on a page’s loading time as this takes into account server speed, CDN usage and other non HTML-related site speed signals.

14. Image Optimization:

          Images on-page send search engines important relevancy signals through their file name, alt text, title, description and caption.

15. Recency of Content Updates:

          Google Caffeine update favors recently updated content, especially for time-sensitive searches. Highlighting this factor’s importance, Google shows the date of a page’s last update for certain pages.

16. Magnitude of Content Updates:

          The significance of edits and changes is also a freshness factor. Adding or removing entire sections is a more significant update than switching around the order of a few words.

17. Historical Updates Page Updates:

          How often has the page been updated over time? Daily, weekly, every 5-years? Frequency of page updates also play a role in freshness.

18. Keyword Prominence:

          Having a keyword appear in the first 100-words of a page’s content appears to be a significant relevancy signal.

19. Keyword in H2, H3 Tags:

          Having your keyword appear as a subheading in H2 or H3 format may be another weak relevancy signal. Moz’s panel agrees.

20. Keyword Word Order:

          An exact match of a searcher’s keyword in a page’s content will generally rank better than the same keyword phrase in a different order. For example: consider a search for: “cat shaving techniques”. A page optimized for the phrase “cat shaving techniques” will rank better than a page optimized for “techniques for shaving a cat”. This is a good illustration of why keyword research is really really very important.

Google's 200 Ranking Factors : Part - 2 Site Level Factors


21. Outbound Link Quality:

          Many SEOs think that linking out to authority sites helps send trust signals to Google.

22. Outbound Link Theme:

          According to Moz, search engines may use the content of the pages you link to as a relevancy signal. For example, if you have a page about cars that links to movie-related pages, this may tell Google that your page is about the movie Cars, not the automobile.

23. Grammar and Spelling:

          Proper grammar and spelling is a quality signal, although Matt Cutts gave mixed messages in 2011 on whether or not this was important.

24. Syndicated Content:

          Is the content on the page original? If it’s scraped or copied from an indexed page it won’t rank as well as the original.

25. Helpful Supplementary Content:

          According to a "public Google Rater Guidelines Document" helpful supplementary content is an indicator of a page’s quality (and therefore, Google ranking). Examples include currency converters, loan interest calculators and interactive recipes.

26. Number of Outbound Links:

          Too many do follow OBLs may “leak” PageRank, which can hurt that page’s rankings.

27. Multimedia:

          Images, videos and other multimedia elements may act as a content quality signal.

28. Number of Internal Links Pointing to Page:

          The number of internal links to a page indicates its importance relative to other pages on the site.

29. Quality of Internal Links Pointing to Page:


          Internal links from authoritative pages on domain have a stronger effect than pages with no or low PR.

30. Broken Links:

          Having too many broken links on a page may be a sign of a neglected or abandoned site. The Google Rater Guidelines Document uses broken links as one was to assess a homepage’s quality.

31. Reading Level:

          There’s no doubt that Google estimates the reading level of webpages. In fact, Google used to give you reading level stats :
But what they do with that information is up for debate. Some say that a basic reading level will help you rank better because it will appeal to the masses. But others associate a basic reading level with content mills like Ezine Articles.

32. Affiliate Links:

          Affiliate links themselves probably won’t hurt your rankings. But if you have too many, Google’s algorithm may pay closer attention to other quality signals to make sure you’re not a “thin affiliate site”.

33. HTML errors/W3C validation:

          Lots of HTML errors or sloppy coding may be a sign of a poor quality site. While controversial, many in SEO think that WC3 validation is a weak quality signal.

34. Page Host’s Domain Authority:

          All things being equal, a page on an authoritative domain will rank higher than a page on a domain with less authority.

35. Page’s Page Rank:

          Not perfectly correlated. But in general higher PR pages tend to rank better than low PR pages.

36. URL Length:


         Search Engine Journal notes that excessively long URLs may hurt search visibility.

37. URL Path:

          A page closer to the homepage may get a slight authority boost.

38. Human Editors:

          Although never confirmed, Google has filed a patent for a system that allows human editors to influence the SERPs.

39. Page Category:

          The category the page appears on is a relevancy signal. A page that’s part of a closely related category should get a relevancy boost compared to a page that’s filed under an unrelated or less related category.

40. Word Press Tags:

         Tags are Word Press-specific relevancy signal.  According to Yoast.com:
“The only way it improves your SEO is by relating one piece of content to another, and more specifically a group of posts to each other”.

41. Keyword in URL:

          Another important relevancy signal.

42. URL String:

          The categories in the URL string are read by Google and may provide a thematic signal to what a page is about:
43. References and Sources:

          Citing references and sources, like research papers do, may be a sign of quality. The Google Quality Guidelines states that reviewers should keep an eye out for sources when looking at certain pages: “This is a topic where expertise and/or authoritative sources are important…” However, Google has denied that they use external links as a ranking signal.

44. Bullets and Numbered Lists:

          Bullets and numbered lists help break up your content for readers, making them more user friendly. Google likely agrees and may prefer content with bullets and numbers.

45. Priority of Page in Sitemap:

          The priority a page is given via the sitemap.xml file may influence ranking.

46. Too Many Outbound Links:

          Straight from the aforementioned Quality rater document:
“Some pages have way, way too many links, obscuring the page and distracting from the Main Content”

47. Quantity of Other Keywords Page Ranks for:

          If the page ranks for several other keywords it may give Google an internal sign of quality.

48. Page Age:


          Although Google prefers fresh content, an older page that’s regularly updated may outperform a newer page.

49. User Friendly Layout:

          The page layout on highest quality pages makes the Main Content immediately visible.

50. Parked Domains:

          Google update in December of 2011 decreased search visibility of parked domains.

51. Useful Content:

          As pointed out by Backlinko reader Jared Carrizales, Google may distinguish between “quality” and “useful” content.
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Saturday, 14 May 2016

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Google's 200 Ranking Factors Part - 2 (Site Level Factors)

You probably already know that Google uses about 200 ranking factors in their algorithm… & I already gives you the 10 Factors about the “Domain Factors”.


Google's 200 Ranking Factors : The complete List Part - 2

Let’s again revise the main Factors which effects Google ranking:

·         Domain Factors
·         Page-Level Factors
·         Site-Level Factors
·         Back link Factors
·         User Interaction
·         Social Signals
·         Brand Signals
·         On-Site Web Spam Factors
·         Off Page Web Spam Factors

Now let's talk on the "Site Level Factors" in this Google's 200 Ranking Factors: The Complete List Part – 2

Site-Level Factors

1. Content Provides Value and Unique Insights: 

          Google has stated that they’re on the hunt for sites that don’t bring anything new or useful to the table, especially thin affiliate sites.

2. Contact Us Page: 

          The aforementioned Google Quality Document states that they prefer sites with an “appropriate amount of contact information”. Supposed bonus if your contact information matches your whois info.

3. Domain Trust/Trust Rank:

          Site trust — measured by how many links away your site is from highly-trusted seed sites — is a massively important ranking factor. You can read more about Trust Rank here.

4. Site Architecture:

          A well put-together site architecture (especially a silo structure) helps Google thematically organize your content.

5. Site Updates:
  
          How often a site is updated — and especially when new content is added to the site — is a site-wide freshness factor.

6. Number of Pages:

          The number of pages a site has is a weak sign of authority. At the very least a large site helps distinguish it from thin affiliate sites.

7. Presence of Sitemap:

          A sitemap helps search engines index your pages easier and more thoroughly, improving visibility.

8. Site Uptime:

          Lots of downtime from site maintenance or server issues may hurt your ranking (and can even result in DE indexing if not corrected).

9. Server Location:

          Server location may influence where your site ranks in different geographical regions. Especially important for Geo-specific searches.

10. SSL Certificate:

          Google has confirmed that they index SSL certificates and that they use HTTPS as a ranking signal.

11. Terms of Service and Privacy Pages:

          These two pages help tell Google that a site is a trustworthy member of the internet.

12. Duplicate Meta Information On-Site:

          Duplicate Meta information across your site may bring down all of your page’s visibility.

13. Breadcrumb Navigation:

          This is a style of user-friendly site-architecture that helps users (and search engines) know where they are on a site:

Breadcrumb Navigation
14. Mobile Optimized:

          Google’s official stance on mobile is to create a responsive site. It’s likely that responsive sites get an edge in searches from a mobile device. In fact, they now add “Mobile friendly” tags to sites that display well on mobile devices. Google also started penalizing sites in Mobile search that aren’t mobile friendly.

15. YouTube:

          There’s no doubt that YouTube videos are given preferential treatment in the SERPs (probably because Google owns it):

Youtube

16. Site Usability:

          A site that’s difficult to use or to navigate can hurt ranking by reducing time on site, pages viewed and bounce rate. This may be an independent algorithmic factor gleaned from massive amounts of user data.

17. Use of Google Analytics and Google Webmaster Tools:

          Some think that having these two programs installed on your site can improve your page’s indexing. They may also directly influence rank by giving Google more data to work with (i.e. more accurate bounce rate, whether or not you get referral traffic from your backlinks etc.).

18. User reviews/Site reputation:

          A site’s on review sites like Yelp.com and RipOffReport.com likely play an important role in the algorithm. Google even posted a rarely candid outline of their approach to user reviews after an eyeglass site was caught ripping off customers in an effort to get back links.


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Saturday, 7 May 2016

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Google's 200 Ranking Factors Part - 1 (Domain Level Factors)

You probably already know that Google uses about 200 ranking factors in their algorithm… But what the heck are they?

Googles 200 Ranking Factors
Well today You will get to know all of them because I will explain all the factors in this series of "Google's 200 Ranking Factors".
Some are proven. Some are controversial & Others are SEO nerd speculation But they’re all here.
  • Domain Factors
  • Page-Level Factors
  • Site-Level Factors
  • Backlink Factors
  • User Interaction
  • Social Signals
  • Brand Signals
  • On-Site WebSpam Factors
  • Off Page WebSpam Factors
Now let's start with the "DOMAIN FACTORS" in this Google's 200 Ranking Factors : The Complete List Part - 1

"DOMAIN FACTORS"

1. Domain Age :- 
     Matt cutts states that “The difference between a domain that’s six months old versus one year old is really not that big at all.”
In other words, they consider the domain age but its not very important.

2. Keywords appears in Top level Domain :- 
     Doesn’t give the boost that it used to, but having your keyword in the domain still acts as a relevancy signal. After all, they still bold keywords that appear in a domain name.

3. Keyword as first word in Domain :- 
     A domain that starts with their target keyword has an edge over sites that either don’t have the keyword in their domain or have the keyword in the middle or end of their domain.

4. Domain Registration Length :- 
     A Google states that “Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain”

5. Keyword in sub-domain Name :- 
     Moz’s 2011 panel agreed that a keyword appearing in the sub-domain can boost rankings.

6. Domain History :- 
     A site with volatile ownership (via whois) or several drops may tell Google to “reset” the site’s history, negating links pointing to the domain.

7. Exact Match Domain :- 
     EMD may still give you an edge…if it’s a quality site. But if the EMD happens to be a low-quality site, it’s vulnerable to the EMD update.
      Matt cutts states that "Small upcoming Google algorithm change will reduce low quality 'Exact match' domains in search results."
8. Public vs Private Whois :- 
     Private Whois information may be a sign of “something to hide”. 
       Matt cutts is quoted as stating in 2006 : “When I checked the whois on them, they all had “whois privacy protection service” on them. That’s relatively unusual. Having whois privacy turned on isn’t automatically bad, but once you get several of these factors all together, you’re often talking about a very different type of webmaster than the fellow who just has a single site or so.”

9. Penalized Whois Owner :- 
     If Google identifies a particular person as a spammer it makes sense that they would scrutinize other sites owned by that person.

10. Country TLD Extension :- 
     Having a Country Code Top Level Domain (.aus, .in, .uk, .us) helps the site rank for that particular country…but limits the site’s ability to rank globally.



  Digital Hardy   Digital Hardy   Digital Hardy   Digital Hardy

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