Monday 29 February 2016

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Robots.txt for SEO Ranking

Robots.txt for SEO Ranking

What is "robots.txt"?

For those who don’t know what is robots.txt, it is a text file which instructs search engine robots to crawl a page or not. Any CMS (content management system) based sites are having admin module online and that should not be crawled by Search Engines, using robots.txt you can block that part to not get it crawl.

About /robots.txt

Web site owners use the /robots.txt file to give instructions about their site to web robots; this is called The Robots Exclusion Protocol.It works like this: a robot wants to visits a Web site URL, say http://www.example.com/welcome.html. Before it does so, it firsts checks for http://www.example.com/robots.txt, and finds:

User-agent: *
Disallow: /

The "User-agent: *" means this section applies to all robots. The "Disallow: /" tells the robot that it should not visit any pages on the site.
There are two important considerations when using /robots.txt:
  • robots can ignore your /robots.txt. Especially malware robots that scan the web for security vulnerabilities, and email address harvesters used by spammers will pay no attention.
  • The /robots.txt file is a publicly available file. Anyone can see what sections of your server you don't want robots to use.
So don't try to use /robots.txt to hide information.

How to create a /robots.txt file

  • Where to put it - In the top-level directory of your web server.
  • When a robot looks for the "/robots.txt" file for URL, it strips the path component from the URL (everything from the first single slash), and puts "/robots.txt" in its place.
  • For example, for "http://www.example.com/shop/index.html, it will remove the "/shop/index.html", and replace it with "/robots.txt", and will end up with "http://www.example.com/robots.txt".
  • So, as a web site owner you need to put it in the right place on your web server for that resulting URL to work. Usually that is the same place where you put your web site's main "index.html" welcome page. Where exactly that is, and how to put the file there, depends on your web server software.
  • Remember to use all lower case for the filename: "robots.txt", not "Robots.TXT.
What to put in it
  • The "/robots.txt" file is a text file, with one or more records. Usually contains a single record looking like this:
User-agent: *
Disallow: /cgi-bin/
Disallow: /tmp/
Disallow: /~joe/
In this example, three directories are excluded.
Note that you need a separate "Disallow" line for every URL prefix you want to exclude -- you cannot say "Disallow: /cgi-bin/ /tmp/" on a single line. 

Also, you may not have blank lines in a record, as they are used to delimit multiple records.

Note also that globbing and regular expression are not supported in either the User-agent or Disallow lines. The '*' in the User-agent field is a special value meaning "any robot". Specifically, you cannot have lines like "User-agent: *bot*", "Disallow: /tmp/*" or "Disallow: *.gif".
What you want to exclude depends on your server. Everything not explicitly disallowed is considered fair game to retrieve. Here follow some examples:

To exclude all robots from the entire server

User-agent: *
Disallow: /

To allow all robots complete access

User-agent: *
Disallow:
(Or just create an empty "/robots.txt" file, or don't use one at all)

To exclude all robots from part of the server

User-agent: *
Disallow: /cgi-bin/
Disallow: /tmp/
Disallow: /junk/

To exclude a single robot

User-agent: BadBot
Disallow: /

To allow a single robot

User-agent: Google
Disallow:
 
User-agent: *
Disallow: /

To exclude all files except one

This is currently a bit awkward, as there is no "Allow" field. The easy way is to put all files to be disallowed into a separate directory, say "stuff", and leave the one file in the level above this directory:
User-agent: *
Disallow: /~joe/stuff/
Alternatively you can explicitly disallow all disallowed pages:
User-agent: *
Disallow: /~joe/junk.html
Disallow: /~joe/foo.html
Disallow: /~joe/bar.html

/robots.txt checker

There are third party tool which allows us to check the /robots.txt :

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