Saturday 7 May 2016

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Google's 200 Ranking Factors Part - 1 (Domain Level Factors)

You probably already know that Google uses about 200 ranking factors in their algorithm… But what the heck are they?

Googles 200 Ranking Factors
Well today You will get to know all of them because I will explain all the factors in this series of "Google's 200 Ranking Factors".
Some are proven. Some are controversial & Others are SEO nerd speculation But they’re all here.
  • Domain Factors
  • Page-Level Factors
  • Site-Level Factors
  • Backlink Factors
  • User Interaction
  • Social Signals
  • Brand Signals
  • On-Site WebSpam Factors
  • Off Page WebSpam Factors
Now let's start with the "DOMAIN FACTORS" in this Google's 200 Ranking Factors : The Complete List Part - 1

"DOMAIN FACTORS"

1. Domain Age :- 
     Matt cutts states that “The difference between a domain that’s six months old versus one year old is really not that big at all.”
In other words, they consider the domain age but its not very important.

2. Keywords appears in Top level Domain :- 
     Doesn’t give the boost that it used to, but having your keyword in the domain still acts as a relevancy signal. After all, they still bold keywords that appear in a domain name.

3. Keyword as first word in Domain :- 
     A domain that starts with their target keyword has an edge over sites that either don’t have the keyword in their domain or have the keyword in the middle or end of their domain.

4. Domain Registration Length :- 
     A Google states that “Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain”

5. Keyword in sub-domain Name :- 
     Moz’s 2011 panel agreed that a keyword appearing in the sub-domain can boost rankings.

6. Domain History :- 
     A site with volatile ownership (via whois) or several drops may tell Google to “reset” the site’s history, negating links pointing to the domain.

7. Exact Match Domain :- 
     EMD may still give you an edge…if it’s a quality site. But if the EMD happens to be a low-quality site, it’s vulnerable to the EMD update.
      Matt cutts states that "Small upcoming Google algorithm change will reduce low quality 'Exact match' domains in search results."
8. Public vs Private Whois :- 
     Private Whois information may be a sign of “something to hide”. 
       Matt cutts is quoted as stating in 2006 : “When I checked the whois on them, they all had “whois privacy protection service” on them. That’s relatively unusual. Having whois privacy turned on isn’t automatically bad, but once you get several of these factors all together, you’re often talking about a very different type of webmaster than the fellow who just has a single site or so.”

9. Penalized Whois Owner :- 
     If Google identifies a particular person as a spammer it makes sense that they would scrutinize other sites owned by that person.

10. Country TLD Extension :- 
     Having a Country Code Top Level Domain (.aus, .in, .uk, .us) helps the site rank for that particular country…but limits the site’s ability to rank globally.



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Friday 29 April 2016

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Benefits of Using Wordpress to Power Your Organization

Benefits of Wordpress
WordPress has been around since 2003 and is the most popular blogging software. Over the last few years, WordPress has also become the content management software of choice for non-blogging websites. Here are the top reasons why WordPress is so popular and why you might want to consider switching to a WordPress platform for your organization's website.

1. Ease of Use

WordPress is very easy to use and has an intuitive interface.  Adding new pages, blog posts, images, etc. on a regular basis is a breeze and can be done quickly.  Because the technology is so simple, time spent on formatting is greatly reduced.

2. Manage Your Website from Any Computer

Wordpress is browser-based. You can login from any Internet connected computer and manage your site.

3. No HTML Editing or FTP Software Required

Wordpress is a self-contained system and does not require HTML editing software (such as Adobe Contribute or Dreamweaver). You can create a new page or blog post, format text, upload images (and edit them), upload documents, video files, image galleries, etc. all without the need for additional HTML or FTP software.

4. Search Engines Love Wordpress Sites

The code behind Wordpress is very clean and simple, making it easy for search engines to read and index a site’s content. In addition, each page, post, and image can have its own Meta tag keywords, description, and title, and be optimized for specific keywords, allowing for very precise search engine optimization.  You can also use tags to further enhance your search engine optimization efforts.

5. You Have Control of Your Site

No more waiting for your web designer to make simple updates to your site. With Wordpress, you have control of nearly every aspect of your site and can easily make those simple updates yourself.

6. The Design of Your Website is 100% Customizable

Wordpress acts as the engine for your website. The look and feel of the site can be 100% customized so your brand can shine through on your site and provide a unique experience to your visitors.

7. A Blog is Built-in and Ready to Go

Since Wordpress was originally created as a blogging platform, blogging capabilities are built-in and are easy to integrate, if desired. Setting up RSS / email subscriptions to your blog, commenting capabilities, and automatically adding the most recent blog posts to other pages of the site (your home page, for example) are also very simple to set-up, and help to extend your company’s reach and make your site more dynamic and interactive.

8. Extend the Functionality of Your Site with Plugins

Want to add an event calendar, video gallery, Twitter Feed, Facebook Fan Box, and more to your site? WordPress makes this possible with plugins, most of which are free or very reasonably priced.

9. Your Site Can Grow as Your Business Grows

WordPress sites are very scalable. You can have hundreds of thousands of pages or blog posts on your site and the performance of the site will not be compromised in the least.

10. Have Multiple Users

As an administrator of a WordPress site, you can set-up multiple users for the website and assign access levels and capabilities to each user.





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Saturday 23 April 2016

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WORDPRESS – A BEST CMS FOR ANY WEBSITE & BLOG

WORDPRESS – A BEST CMS FOR ANY WEBSITE & BLOG
Wordpress is a free and open-source content management system (CMS) based on PHP and MySQL. Wordpress is installed on a web server, which either is part of an Internet hosting service or is a network host itself. Features include a plugin architecture and a template system. Wordpress was used by more than 23.3% of the top 10 million websites as of January 2015. Wordpress is the most popular blogging system in use on the Web, at more than 60 million websites. Another benefit of using Wordpress is it not required a high level Technical skills in developing. Wordpress is a very unique & ready to use platform for such kind of users. Wordpress is also very Easy to optimize for the SEO as Wordpress now comes with the very great plugins for SEO like “YOAST”, “ALL IN ONE SEO plugin”, “Broken Link checker” & many more.
THEMES:
Wordpress users may install and switch between themes. Themes allow users to change the look and functionality of a Wordpress website and they can be installed without altering the content or health of the site. Every Wordpress website requires at least one theme to be present and every theme should be designed using Wordpress standards with structured PHP, valid HTML and Cascading Style Sheets (CSS). Themes may be directly installed using the Wordpress "Appearance" administration tool in the dashboard or theme folders may be uploaded via FTP. The PHP, HTML (Hypertext Markup Language) and CSS code found in themes can be added to or edited for providing advanced features. Wordpress themes are in general classified into two categories: Free themes (wordpress.org) & Premium themes (Theme forest, Studio Press, Elegant Themes, cyber chimps etc.) All the free themes are listed in the Wordpress theme directory and premium themes should be purchased from marketplaces and individual Wordpress developers. Wordpress users may also create and develop their own custom themes if they have the knowledge and skill to do so. If Wordpress users do not have themes development knowledge then they may download and use free Wordpress themes from wordpress.org.

PLUGINS:
Wordpress plugin architecture allows users to extend the features and functionality of a website or blog. Wordpress has over 40,501 plugins available, each of which offers custom functions and features enabling users to tailor their sites to their specific needs. These customizations range from search engine optimization, to client portals used to display private information to logged in users, to content management systems, to content displaying features, such as the addition of widgets and navigation bars. But not all available plugins are always abreast with the upgrades and as a result they may not function properly or may not function at all. In sort we can extend the functionality of our website very easily.

Features of Wordpress: 
Wordpress also features integrated link management, a search engine friendly, clean permalink structure, the ability to assign multiple categories to articles, and support for tagging of posts and articles, Automatic filters are also included, providing standardized formatting and styling of text in articles (for example, converting regular quotes to smart quotes). Wordpress blog posts can be edited in HTML, using the visual editor, or using one of a number of plugins that allow for a variety of customized editing features.

Migration / wp-config.php:
Wordpress makes migration from one server to another relatively simple due to its use of a configuration file (wp-config.php, usually located in your root). This file controls the base settings for a Wordpress website including your database connection settings. Due to the use of a configuration file, migrating from one server to another can be accomplished by the following basic steps:

Step 1: Download WordPress. Download the WordPress package to your local computer from http://wordpress.org/
Step 2: Upload WordPress to Hosting Account.
Step 3: Create MySQL Database and User.
Step 4: Configure wp-config.php.
Step 5: Run the Installation.
Step 6: Complete the Installation.

So now get ready with your Content & Download, Run & install the Wordpress.



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Saturday 16 April 2016

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How To Optimize Blog for Search Engine Using Search console Tool

Google Webmaster is an amazing tool, and if you are a serious blogger you should never avoid Google Webmaster tool. From SEO perspective, it’s a life saver as it gives you the complete detail about your site in Google search engine.

Webmaster tool offers many tools that will let you analyze your blog thoroughly, and you can work on that to make your blog ranking better in the search engine. Remember search engine optimization is a gradual process and doesn’t happen overnight. Sometime it take weeks, months to get proper search engine ranking. I will not be taking about back-links and other strategy for your ranking, instead in this post I will be sharing about how you can use best free SEO tool call Google webmaster tool to optimize your blog for search engines.

How to Make your Blog Search friendly using Search Console tool:

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This is the first thing that you need to do. Generate a sitemap of your blog and submit it to Google webmaster tool. This will eventually help Google to crawl your site effectively, and you can keep a track how many links are being indexed by Google.  If you have not submitted your sitemap till now, go ahead and submit your sitemap to Google webmaster tool.
Digital Hardy Web master tool

Webmaster settings enable you to configure some important things like Geographical target. If your blog or service is limited to one particular region, configure it for that. For example one of my client WordPress blog is for UK Web Development services, so I configured her blog Geographical target as UK. Same goes with your blog or service. If your blog targets globally, leave it as it is. WordPress take care of WWW and non-WWW though I suggest use Google webmaster tools to configure this setting as well. Crawl rate depends on how often you update your blog. I always leave it on Google, though if you update your blog many times a day or once in a week time, you might like to play with this setting as well.

Digital Hardy Web master tool
Site link are the pages from your site and website which Google find useful and from my experience pages you link the most define your site links. Sometime Google add less useful posts or pages like disclaimer and privacy policy as site link. In this case you can use this feature of webmaster tool to configure your site links. You can’t add links to be included into your site links from here but you can always block unwanted links.

Digital Hardy Web master tool

When it comes to maintaining your search engine ranking and improving it, finding the top ranking keywords is one of the crucial parts. Search queries feature of Google webmaster tool, will show you which keyword you ranking for, your Google position and link to the post. They recently revamped this and added post link and search engine placement feature. You can use WordPress plugin like SEO Smart link to auto link such keywords to maintain your ranking and also try to push posts on the second page to first page in search engine. This is so far one of the top features that you should be using now.

Ranking for the right keyword is more important than ranking for the wrong keyword. If your blog is about shoes, and you rank for keywords like shirts and trousers and you are on the first page, such traffic is useless. Google webmaster keyword tool determine which keyword they found while crawling your site. If you are ranking for a wrong keyword, your strategy should find the cause and try to show the related and useful keyword to search engine.

There are many other tools like website speed, internal links, crawl errors that are equally important. I suggest you should spend some time inside your Google webmaster tool today and come back with your queries. Let’s make a good discussion thread about SEO using Google Webmaster tool.


Also, let us know which feature of Google search console tool you find most useful?

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Wednesday 6 April 2016

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WhatsApp turns on End-to-End Encryption

WhatsApp turns on End-to-End Encryption
WhatsApp is updating its messaging app so that every text message and voice call will be encrypted for the company’s one billion users. 


Yes, Whatsapp has finally implemented full end-to-end encryption, as promised a year ago.

This means, from now every message, image or voice call you made will be secured by end-to-end encryption so that only you and the person you're communicating with can read the content of the message, and nobody in between, not even WhatsApp.

whatsapp encryption

In other words, this also means that WhatsApp would not be able to comply with any court order that demands access to the content of any conversation happens over its service.

Starting today, you will see a notification on your WhatsApp conversation screen as your messenger becomes end-to-end encrypted, as shown in the screenshot.
"Message you send to this chat and calls are now secured with end-to-end encryption. Tap for more info."

This is because your messages are secured with a lock, and only the recipient and you have the special key needed to unlock and read them, Read the terms what Whatsapp says.
Additionally, you will be able to see a small lock icon below the profile of the recipient that ensures your conversation is secured with encryption.

All of this happens automatically: no need to turn on settings or set up special secret chats to secure your messages.

How to verify if someone is trying to spy on your conversation?

whatsapp encryption CodeWell, the latest version of WhatsApp mobile application offers you an option to verify the keys of the other users with whom you are communicating, ensuring prevention from the man-in-the-middle attack.

Whatsapp key verification can be done by scanning a QR code, or by comparing a 60-digit number, under newly introduced "verify security code" option in the WhatsApp.

WhatsApp users can opt in to a preference which notifies them every time the security code for a contact changes.

About a year ago, Facebook partnered with Open Whisper System, company behind the popular Signal and Text Secure encryption apps, to integrate the Signal's Open source strong encryption protocol into WhatsApp messaging app.

so once you got secured with the WhatsApp encryption security code with the person whom you making conversion, You will get notified by the message below as,

After whatsapp encryption

Important Note However, there is one point to be noted that if several users are sending texts in a group chat and one of the users is running an older version of WhatsApp that doesn’t support encrypted messages, all the conversation going through that group chat will remain encrypted.

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Tuesday 5 April 2016

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Google gives the chance to earn money from home.

Google gives the chance to earn money from home
If he/she can earn while spent time on internet then there is nothing wrong in that. Yes for that you not have to go anywhere, you can work from home also. Know what you have to do for that.
ways to make money online

Survey says that around 40% of the world population has an internet connection today. In 1995, it was less than 1%.The number of internet users has increased tenfold from 1999 to 2013.The first billion was reached in 2005. The second billion in 2010. The third billion in 2014.

Google AdSense

Google Adsense

Google AdSense is the biggest platform in the world to earn money.

It's just that once you have created your website or blog, You have to apply for the AdSense to Google.
- Once google will authenticate your Blog. you have to choose which type of add you want to show on that blog.
- You will get the code from the google AdSense to put on your blog
- AdSense will find the code on your blog for that particular add & start running ads.
As soon as your ads start running, from your blog you will make money.
Google fixes date of this money every month which comes directly in Bank Account.

Conditions:
- This is a condition of earning money with Google.
- To receive money from google there must be $100 minimum in that account. Then Google will send you the money. 
- If your earnings from Google will be less than $ 100 in your account, Google will not transfer.
-Once you will get $ 100 minimum then only Google will send money to your personal account.

How does advertising
Google AdSense lets you add a variety of video, photo, text, banners, and more.
You can add them choose the best for yourself and put it on your blog.


Join Affiliates Marketing

Affiliate Marketing

You can earn substantial money by Affiliates Marketing. Nowadays it is the best way of earning. Affiliates Marketing Affiliates of each of his money. He is a Company which sells their stuff online. Every major company in the e-commerce market is selling your stuff online. Like- Flipkart, eBay, Amazon, Yepmi, Snapdeal, HomeShop18, Make My Trip and travel companies.


What to do
Neither you nor the customers of these companies are making products to sell. You just go to these sites & Open Affiliate account. From there, add the Advertisement Code to your blog. Once code is added, ads will start appearing. As soon as a visitor clicks on those ads on the website of the Company will reach directly. Like any product if it comes and go out and buy it, then the company gives you 5 to 50 per cent of the total price of the product or give you even more money.


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